Umami is an open-source, privacy-focused analytics platform offered as a Google Analytics alternative. The script you embed is cookieless and stores no personal identifiers, so a consent banner is generally unnecessary. You can self-host it with Docker on a PostgreSQL or MySQL database, or use the hosted cloud with its free tier. Released under the MIT licence.
Reviewed by Gabriel Bachmann
Umami
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Threat level
Covered
A covered pick. Anyone can use it as a private drop-in, with no setup or know-how. Enough for most people. Threat levels
Our take
Umami hits a sweet spot for a developer or small team that wants to own the data without paying for the privilege. The MIT licence is permissive, the dashboard is clean and quick to read, and the cookieless script means the consent banner can usually go. The honest catch is the self-host route, which means standing up and updating a database rather than embedding one line and forgetting it. Choose Umami if you want full ownership and either enjoy the self-host or fit inside the free cloud tier. Reach for a managed-only tool if a database is more than you want to babysit.
GitHub at a glance
umami-software/umami
Stars
37,599
+ 218 this week
Last commit
9d ago
healthy
License
MIT
Latest release
v3.2.0
16d ago
Stars, last 31d
Website at a glance
umami.is
B+ score 80
Solid website security headers
Graded by Mozilla HTTP Observatory, tested 14d ago
Inspect this site yourself
Measures the security configuration of the tool's own website, not the privacy of the product itself. A strong tool can still score low here.
Umami alternatives
Plausible Analytics Lightweight, cookie-free analytics that measures your traffic without a consent banner or shipping visitors to Google. Open source, EU-hosted.
Matomo The most full-featured Google Analytics replacement: self-host or cloud, with a GDPR-friendly cookieless mode. Open source, you own the data.
GoatCounter Deliberately minimal, cookie-free analytics that ships as a single Go binary. Free hosted tier for non-commercial sites, open source.
Umami license, in plain English
MIT Permissive
Do almost anything: use, change, and ship it, even inside closed-source products. The only condition is keeping the copyright notice.
Permits
- Commercial use
- Modification
- Distribution
- Private use
Requires
- License and copyright notice
Does not provide
- Liability cover
- Warranty
Why it matters: Permissive licensing lets anyone reuse this, including inside closed products. That is freedom to build on, but no guarantee that downstream copies stay open.
Plain-language summary of the project's license, not legal advice. Read the full text for the exact terms.
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