Umami is an open-source, privacy-focused analytics platform offered as a Google Analytics alternative. The script you embed is cookieless and stores no personal identifiers, so a consent banner is generally unnecessary. You can self-host it with Docker on a PostgreSQL or MySQL database, or use the hosted cloud with its free tier. Released under the MIT licence.
Reviewed by Gabriel Bachmann
Rate Umami: No account needed
Threat level
Covered
A covered pick. Anyone can use it as a private drop-in, with no setup or know-how. Enough for most people. Threat levels
Our take
Umami hits a sweet spot for a developer or small team that wants to own the data without paying for the privilege. The MIT licence is permissive, the dashboard is clean and quick to read, and the cookieless script means the consent banner can usually go. The honest catch is the self-host route, which means standing up and updating a database rather than embedding one line and forgetting it. Choose Umami if you want full ownership and either enjoy the self-host or fit inside the free cloud tier. Reach for a managed-only tool if a database is more than you want to babysit.
Website at a glance
umami.is
B+ score 80
Solid website security headers
Graded by Mozilla HTTP Observatory, tested today
Inspect this site yourself
Measures the security configuration of the tool's own website, not the privacy of the product itself. A strong tool can still score low here.
Umami alternatives
Plausible Analytics Lightweight, cookie-free analytics that measures your traffic without a consent banner or shipping visitors to Google. Open source, EU-hosted.
Matomo The most full-featured Google Analytics replacement: self-host or cloud, with a GDPR-friendly cookieless mode. Open source, you own the data.
GoatCounter Deliberately minimal, cookie-free analytics that ships as a single Go binary. Free hosted tier for non-commercial sites, open source.
* Average ratings will show on this page once the threshold of 5 ratings is reached.